Nowsignage Case Study - ZuCar accelerates sales with car showroom digital signage

Nowsignage Case Study - ZuCar accelerates sales with car showroom digital signage.

ZuCar, part of the Joe Duffy Group, offers Ireland's best selection of used cars and provides a new way for customers to buy and sell used cars. On arrival, customers are welcomed by their ZuGuide who is non-commissioned and whose sole aim is to make your visit enjoyable.

ZuCar understands that visiting a showroom is not just a transactional journey. Cars are an expensive commodity and to get a customer to part with their hard-earned cash it is important to create a safe and reassuring environment.

This customer-focused approach is translated throughout the car showroom and is where an effective digital signage solution comes into its own. Digital signage can be used to create a centrepiece to the entrance or reception of a car showroom and is where the customer experience starts. NowSignage digital signage reinforces brand messaging at every step of the customer journey, from the moment they walk in, right the way through to when they drive away in their new car.

With content showcased across multiple screens, ZuCar has been able to easily broadcast an array of marketing messages, including:

• Stunning in-house videos to showcase the car brands

• Raise awareness of special sales promotions

• Promote loyalty programmes and other benefits

• Exclusive purchasing plans and finance rates

• Live news using RSS tickers and IPTV channels

• Communicate company values and share their story

• Share customer endorsements via social media

As well as the customer-facing showroom, the internal back-office staff room is a perfect place for digital signage. Due to the flexibility of cloud-based digital signage you are always in control and can adjust the content accordingly. So why not consider using the screen in your staff room to display important company policies, training material and staff information?

Or, create live sales dashboards to track targets and create a leaderboard of the top sales people each month...  a bit of friendly competition is always a great way to get the best out of your sales teams, especially if there is a reward for being that month’s top seller!

You can do all of this in NowSignage, by simply activating our in-platform integration with Microsoft Power BI to start using your data to create impressive sales performance leaderboards.

Following the impact of COVID-19, NowSignage has also launched a range of features to combat the challenge that car showrooms are facing, to ensure compliance with governmental regulations, and hence create a safe environment to welcome customers back to their dealership:

1. PeopleCount - a capacity management app that tracks the number of customers in your venue to help maintain social distancing and ensure maximum capacity restrictions are not exceeded.

2. Hand Sanitiser Signage - a dispenser management app that allows you to control your digital signage content while also monitoring sanitiser usage and sends refill alerts.

Joe Duffy Group continues to invest in these technologies that are integrated with digital signage as a way to effectively communicate important health & safety messages, and keep their customers safe while in the showroom.